Supported by global distribution and innovative brand value, Apacer has branch offices in all major markets, building a considerable presence worldwide with a sound distribution and thorough service network.
Apacer’s “R&D” and “marketing” sit at the core of its competitive advantage. With digital storage technology at the forefront, Apacer Technology continuously innovates applications and acquires new intellectual property rights. By providing a full range of products, Apacer has earned recognition from global media and customers alike. The company’s ability to maintain control of global channels has allowed customers to continue to trust and recognize its products, thus improving brand value. The center of the smile from the Smile Curve Theory represents “Manufacturing”; the left side “R&D”, which includes global competition; and the right side “Marketing”, which involves local competition; the vertical portion represents “value added.”
Deeply believing that branding is built on impressing customers with good services, Apacer emphasizes on delivering a pleasant user experience from the moment of purchase. Apacer also continually sharpens its competitiveness in marketing and distribution network by regularly updating the product and market information to its direct customers as well as agents and distributors around the world.
The company website also offers product information and test reports to further enrich user experiences, complemented along with total after-sales services, strict quality control, as well as the exclusive customer-service responses.